The mark consists of a circular wheel design, with a hubcap in the middle, surrounded by a tire. The words "HALIBRAND ENG". are written in the top half of the tire and the words "TORRANCE CALIF". are written in smaller font in the bottom half of the tire. Behind the wheel design is a checkered racing flag design that includes a flag pole labeled "INDY 500," which is waving above the wheel design. The words "THE ORIGINAL MAG RACING WHEEL" appear in a border below the wheel design.
INDY FIVE ZERO ZERO HOLLEY BRAND ENG TORRANCE CALIFORNIA THE ORIGINAL MAG RACING WHEEL; INDY FIVE HUNDRED HOLLEY BRAND ENG TORRANCE CALIFORNIA THE ORIGINAL MAG RACING WHEEL
"TORRANCE CALIF."