The mark consists of The mark consists of The phrase V Cool's is positioned above the words Chicago, World Style, Boppen, Steppen. The words Chicago, World Style, Boppen, Steppen take the form of an arch. Beneath the arch are a pair of dancers appearing in silhouette. Below the dancers is a stylized letter W which is intended to represent an abbreviation for the word Walken.
V COOL'S CHICAGO, WORLD STYLE, BOPPING, STEPPING WALKING