35 Retail store services featuring food, beverages, juice kits, vitamins, and supplements; online retail store services featuring food, beverages, juice kits, vitamins and supplements; online retail store services featuring health and wellness products; retail store services featuring health and wellness products; online retail store services featuring customized health and wellness products; online retail store services featuring subscription boxes containing health and wellness products, vitamins, supplements, food, and beverages; online ordering services in the field of food, beverages, juice kits, vitamins, and supplements; online retail store services featuring subscription boxes containing customized food, beverages, juice kits, vitamins and supplements; consumer membership program services, namely, membership club services providing discounts on food, beverages, juice kits, vitamins, supplements, and health and wellness products; subscription-based order fulfillment services in the field of food, juice kits, vitamins, supplements and health and wellness products; providing incentive award programs for customers through issuance and processing of loyalty points and rewards; providing incentive award programs for customers through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty