The mark consists of the stylized wording "Fun by the Ton" to the right of a box. The teal colored word "Fun" is immediately to the right of the box. The green colored words "by the" are stacked to the right of the word "Fun", with the red colored word "Ton" to the far right. To the left of the words are a green-outlined toy airplane, a red-outlined elephant, a piece of a teal-outlined toy train track, and three groups of three bubbles, all emerging from a teal-outlined box. The red-outlined group of bubbles is below the plane, the teal-outlined group of bubbles is between the plane and the elephant, and the green-outlined group of bubbles appears below the tracks. All of the above appear within a teal rectangle. The fill of the interior of the rectangle, including the box, toy airplane, elephant, toy train track and bubbles is white.
The colors green, teal, red, and white are claimed as a feature of the mark.