The mark consists of a 3pt stroke rectangle containing a 1pt stroke rectangle surrounding letters that read "The Butch Brand". Lettering descriptions: "THE" font: Agency FB Regular, in all caps, sits horizontally above the word "butch". "Butch" font: Mistral, with a capital 'B", sits at a 15 degree angle between the words "the" and "brand". "BRAND" font: Agency FB Regular, in all caps, sits horizontally below the word "Butch" 2 long opposing arrows (pointed lines) sit below the lettering.