The mark consists of the words "100% AGAVE ANGUSTIFOLIA" in blue stylized lettering above the words "SE BUSCA" in dark beige stylized lettering with a dark beige design underneath the "E" and two dark beige design elements on the left and right underneath "SE" and "CA" letters. Underneath is a dark beige stylized bar, and two sets of two medallion designs. Each medallion has two concentric grey circles and a circle of dots also in grey. In the far left medallion are two stylized swoop designs, with one at the top and one at the bottom, both in grey. Between them are the words "ORIGINAL MEXICAN" in grey stylized lettering. In the near left medallion is a stylized heart shape and two diamonds to the left and right of the heart shape, all in grey. The word "IMPORTED" is above the stylized heart shape in grey stylized lettering. In the near right medallion is a stylized plant design and two diamonds to the left and right of the plant, all in grey. The words "100% PURO DE AGAVE MEXICANO" appear circularly within the medallion. In the far right medallion is a stylized heart shape design with a border of arrows and feathers and the letters "SB" in the middle of the heart, all in grey. Below the stylized bar is the word "JOVEN" in dark brown stylized lettering. In the middle is a stylized heart shape design with a border of arrows and feathers and the letters "SB" in the middle of the heart, all in dark beige. Beneath it to the left is a stylized medallion in red with the letters "SB" in light beige in the middle. Below the middle heart shaped design are the words "BALANCED AROMA OF RICH AGAVE & GUNPOWDER" in dark beige. Directly below are the words "SINCE 1896" in dark beige stylized lettering. Two stylized dark beige bars are on either side of the words "SINCE 1896". Below are the words "HECHO EN MEXICO" in dark beige stylized lettering with a dark beige bar design under the "EN" letters. A dark beige octagon with a dark beige border line is at the bottom. Inside are the words "ORIGINARIO DE OAXACA, MEXICO" in light beige stylized lettering. In the lower left corner are the words "750ML", "40% ALC./VOL"., AND "(80 PROOF)" in stacked form. All of the above is against a light beige background with dark brown and beige speckled around the border.
ONE ZERO ZERO% AGAVE ANGUSTIFOLIA ORIGINAL MEXICAN IMPORTED ONE ZERO ZERO% PURO DE AGAVE MEXICANO SE BUSCA JOVEN SB SB SB BALANCED AROMA OF RICH AGAVE & GUNPOWDER SINCE ONE EIGHT NINE SIX HECHO EN MEXICO ORIGINARIO DE OAXACA, MEXICO SEVEN FIVE ZEROML FOUR ZERO%ALC./VOL. (EIGHT ZERO PROOF); ONE HUNDRED% AGAVE ANGUSTIFOLIA ORIGINAL MEXICAN IMPORTED ONE HUNDRED% PURO DE AGAVE MEXICANO SE BUSCA JOVEN SB SB SB BALANCED AROMA OF RICH AGAVE & GUNPOWDER SINCE ONE THOUSAND EIGHT HUNDRED NINETY SIX HECHO EN MEXICO ORIGINARIO DE OAXACA, MEXICO SEVEN HUNDRED FIFTYML FORTY%ALC./VOL. (EIGHTY PROOF)
The color(s) blue, dark brown, red, light beige, dark beige and grey is/are claimed as a feature of the mark.
The English translation of "SE BUSCA"; "PURO DE"; "JOVEN"; "HECHO EN"; and "ORIGINARIO DE" in the mark is "wanted" or "sought"; "pure of"; "young"; "done in"; and "original of".
"100% AGAVE ANGUSTIFOLIA" AND "ORIGINAL MEXICAN IMPORTED 100% PURO DE AGAVE MEXICANO" AND "JOVEN" AND "BALANCED AROMA OF RICH AGAVE & GUNPOWDER SINCE 1896 HECHO EN MEXICO ORIGINARIO DE OAXACA MEXICO, 750ML, 40% ALC./VOL., AND (80 PROOF)"