The mark consists of the words "BOU GEE BABY" appear in stylized lettering. The letters "BGB" appear in grey stylized lettering. The letters "OU, GEE, and ABY" appear in blue and purple iridescent stylized letters. Immediately to the right, a silhouette image of a dancing child appears with a silver and sparkling hair bow. Immediately below and on a separate line, the words "ACCESSORIES AND APPAREL THAT SPEAKS WITH ATTITUDE".
The color(s) purple, blue, white, grey, and black is/are claimed as a feature of the mark.