The mark consists of the wording "smile open" in a stylized font,above "smile open" is a letter "S"in a stylized font,To the left and right of "S" are two open leaves.
The non-Latin characters in the mark transliterate to smile open and this has no meaning in a foreign language.
The English translation of smile open in the mark is smile open; The wording smile open has no meaning in a foreign language.