The mark consists of Japanese characters that transliterate to "Tokotoko" depicted in green, yellow, blue, and pink stylized font with a black outline and presented above four grey footsteps, depicted to the left of a male figure with a black outline that is facing to the right and has tan skin, a black mustache, brown hair, and blue, white, and black eyes and is wearing a red and white hat, blue and yellow overalls, a red undershirt, white gloves, and brown shoes, with the figure depicted to the left of Japanese characters that transliterate to "Mario" depicted in red stylized font with a black outline, all of which is depicted above the words "Tokotoko Mario" depicted in black stylized font.
The color(s) green, yellow, blue, pink, red, white, brown, black, tan, and grey is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "TOKOTOKO MARIO" and this means an onomatopoeia for the sound of short footsteps and "Mario" in English.
The English translation of "TOKOTOKO" in the mark is an onomatopoeia for the sound of short footsteps.