The mark consists of a square shape with a small triangle in each corner of the square, the square placed beneath a triangle having an octangular border line, and within the octangular border line the letters N at the top point, W on left side point, E on right side point, and S at the bottom point, with the words FIELD TESTED near the top, beneath the octangular border, and the words SINCE 1977 near the bottom, above the octangular border, and having a rectangle centered in the triangle, in an overlapping fashion, containing the words GUIDE GEAR.
N W S E FIELD TESTED GUIDE GEAR SINCE NINETEEN SEVENTY SEVEN; N W S E FIELD TESTED GUIDE GEAR SINCE ONE NINE SEVEN SEVEN; N W S E FIELD TESTED GUIDE GEAR SINCE ONE THOUSAND NINE HUNDRED SEVENTY SEVEN