The mark consists of the word "CARES" with the letters "CARE" being green and the "S" being green and blue, and below is the word "MÉXICO" in red. Below "MÉXICO" is a horizontal blue line, and below the line are the words "CUIDA", "REGALA" and "SORPRENDE" in green with solid blue circles separating the words. The letter "C" in "CARES" has an end point in the shape of an arrow, and inside of the letter are the following images, starting in the arrow head and going counter-clockwise: a heart, a house, a doctor, a graduation cap and computer screen, a wheel cog, an apple, a shirt, a camcorder, a figurine family of four, a person stooping, a male and female head design, an elderly person with a cane, and a worker with a dolly. The color white represents transparent background and is not part of the mark.
The color(s) green, blue and red is/are claimed as a feature of the mark.
The English translation of "CUIDA" "REGALA" and "SORPRENDE" in the mark is "care", "give", and "surprise".
"MÉXICO"