The mark consists of a shaded rectangular can label, bordered with a straight line at its top and bottom, and containing two main sections, with the following elements. The first section shows, from top to bottom: the stylized wording, "SAFCOL", arched and framed within a curved shaded rectangle; the design of a fish; the wording, "THE SEAFOOD EXPERTS", the contoured outlined wording, "VICTORIA", the wording, "GOLD LABEL"; the pictorial representation of two pieces of abalone snail meat; the contoured outlined wording, "ABALONE"; the wording, "WATER AND SALT ADDED". The second section shows, from top to bottom: three series of non-Latin Asian characters staired left to right, the second series being contoured and outlined; the pictorial representation of an abalone snail shell, encased within a double-lined irregular square frame; non-Latin Asian characters.
The non-Latin characters in the mark transliterate to XUE KE; WEI DUO LI YA; JIN PAI; QING TANG BAO YU and this means SAFCOL; VICTORIA; GOLD LABEL; CLEAR BROTH ABALONE, respectively, in English.
"SEAFOOD", "ABALONE", "WATER AND SALT" AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "QING TANG BAO YU"
Trademark: 90690738
