The mark consists of the literal element "W&G traveler" with "W" and "G" in uppercase letters, connected by an ampersand symbol, and the remaining letters in lowercase; and, a design element appearing on the left of the literal element, consists of a lowercase "g" containing a uppercase "W" in the top portion, and a descending ear from the "g" that emulates a winding road; the "g" is against a solid back ground, and no color is claimed for the solid background.