35 On-line retail store services featuring personal care and lifestyle items, and non-food, non-medicinal products, namely, non-essential oils, textiles, bags, clothing, cosmetics, cleaners, shampoo, candles, and lotions; Retail store services featuring personal care and lifestyle items and non-food, non-medicinal products, namely, essential oils, cosmetics, textiles, bags, cleaners, shampoo, candles, and lotions, provided via a downloadable mobile application