35 Intellectual property services; providing electronic recordal, validation, protection, showcasing, storage and transactions of intellectual property in digital content; administration of a program for enabling participants to receive intellectual property recordal, validation, protection, showcasing, storage and transactions; updating and maintenance of data in computer databases; operation of a computer database containing intellectual property recordal, validation, protection, showcasing, storage and transactions; promoting intellectual property registration, validation, protection, showcasing, storage and transactions by awarding tokens; business information services in the field of intellectual property registration, validation, protection, showcasing, storage and transactions; organization of internet auctions; promoting the intellectual property of others by means of providing online intellectual property registration, validation, protection, showcasing, storage and transactions via a website; promoting the sale of intellectual property through a consumer loyalty program; promoting the sale and protection of intellectual property of others by awarding rewards; promoting the intellectual property of others by means of providing online portfolios via a website; general information clearing house services; mediation of contracts for purchase and sale of intellectual property; administration of incentive award programs to promote the sale of the intellectual property of others; on-line trading services in which seller posts products to be auctioned and bidding is done via the internet