9 Downloadable software for mobile devices for use in e-commerce and the retail industry, namely, software for conducting point of sale transactions; downloadable software for mobile devices for providing retail and e-commerce services, namely, software for executing and recording point of sale transactions; downloadable software for mobile devices for use in e-commerce and the retail industry to allow users to perform business management via a global computer network, namely, database management, sales and customer tracking and inventory management; downloadable application programming interface (API) software that enables developers to build software applications for use in the retail and e-commerce industry; downloadable computer and mobile application software for use in e-commerce and the retail industry, namely, software for online retail shopping, supply chain management, drop shipping, product development and product customizations; downloadable computer and mobile application software for use in e-commerce and the retail industry to allow users to perform business management via a global computer network, namely, product pricing automation, tracking sales performance, order fulfillment, shipment tracking, database management, sales and customer tracking and inventory customization and management; downloadable computer and mobile application software for online shopping, tracking deliveries, and use as a digital wallet; downloadable computer and mobile application software for online promotion, advertising and marketing, namely, for managing retail store sales transactions, for search engine and web site optimization, for targeted and retargeting advertising, for electronic messaging and text marketing, for customer data management, and for customer relationship management; downloadable computer and mobile application software for providing electronic commerce services in association with on-line live stream shopping; downloadable computer and mobile application software for processing electronic payments; downloadable authentication software for controlling access to and communications with computers and computer networks; downloadable video game applications; downloadable computer game software and mobile computer game software applications and video game applications featuring artificial intelligence, virtual reality, augmented reality and mixed reality technologies; downloadable computer and mobile software applications for facilitating retail services and e-commerce transactions featuring artificial intelligence, virtual reality, augmented reality and mixed reality technologies; virtual reality systems comprised of computer hardware; downloadable virtual reality software; recorded virtual reality software; downloadable virtual reality game software; recorded virtual reality game software; downloadable virtual reality game applications; downloadable simulation software for use in digital computers, for modeling human avatars, animal avatars, public spaces, businesses, cities, buildings, streetscapes, retail stores, shopping malls, museums, exhibition centres, galleries, parks, nature reserves, mountains, rural spaces, lakes and beaches ; downloadable computer simulated reality application, for modeling human avatars, animal avatars, public spaces, businesses, cities, buildings, streetscapes, retail stores, shopping malls, museums, exhibition centres, galleries, parks, nature reserves, mountains, rural spaces, lakes and beaches; downloadable computer simulation programs, for modeling human avatars, animal avatars, public spaces, businesses, cities, buildings, streetscapes, retail stores, shopping malls, museums, exhibition centres, galleries, parks, nature reserves, mountains, rural spaces, lakes and beaches; computer hardware and downloadable software for simulating online shopping; downloadable computer software related to the entertainment and retail industries, namely, software for computer communication of sound, visual images or data, for connecting computer network users and global computer networks, and virtual reality software; computer hardware related to the entertainment and retail industries; downloadable computer software and downloadable mobile application software to enable augmented reality applications, for playing computer games, experiencing simulations of real life spaces such as cities, buildings, streetscapes, nature reserves, retail stores, shopping malls, museums, exhibition centres and galleries, and facilitating retail services and e-commerce transactions; downloadable augmented reality computer software and downloadable augmented reality software applications for use on mobile devices and tablet computers, for playing computer games, experiencing simulations of real life spaces such as cities, buildings, streetscapes, nature reserves, retail stores, shopping malls, museums, exhibition centres and galleries, and facilitating retail services and e-commerce transactions; all of the above goods in the fields of marketing, e-commerce, retail experiences and online shopping; online retail store services featuring a wide array of consumer goods, clothing, footwear, headgear, jewelry, cosmetics, perfume, computers, electronic devices, books, artworks, furniture, homewares, lighting, cars, games, sporting goods, food, beverages, alcohol provided via computer simulations