The mark consists of a bold circle outline in orange fading into red. Orange and red lines representing a heart's electrical signals on an electrocardiogram (EKG) appear in the form of a long triangle on the top left side of the circle and two shorter triangles on either side of the circle towards the top. The inside of the circle is transparent and contains the small letter "i" connected to a portion of the signal by a dash "-". The words "not just a drink, a fresh beat" in orange fading into red are along the bottom of the circle on the outside, forming a semi-circle.
The color(s) white, orange, red is/are claimed as a feature of the mark.