The mark consists of a series of concentric circles in the colors black, white, red, orange, tan and white. The center is a yellow square with a black outline, containing two stylized letters "BB" in the color black. The letter "B" on the left side is reversed. The center of the circle is divided into four quadrants, in the colors red, light blue, white, and green, each containing a fanciful black character and a stylized triangular dark blue design with a tan scroll border. The wording "BON BALM" appears at the bottom of the mark in red with black outlining, with two stylized letters "BB" in the color tan, between the words. The letter "B" on the left side is reversed. The background is light orange with thick lines in orange, and creates a sunburst effect.
The color(s) black, white, red, orange, tan, yellow, light blue, dark blue, green and light orange are claimed as a feature of the mark.
The English translation of "BON" in the mark is "Good".
"BON BALM"