9 Computer hardware and downloadable software for making and processing payment transactions with credit cards, debit cards, gift cards, cash, and other payment forms; computer hardware and downloadable software for financial software and accessories, namely, card readers, point of sale terminals, computer hardware and downloadable software, all for accepting, effecting, enabling, facilitating, processing, operating and managing payment transactions on mobile devices, cash registers, and other point of sale systems; analytic tools, namely, downloadable software for payment processing and tracking; downloadable computer software for businesses, namely, software for use in enabling, operating, and managing customer relations and loyalty programs