42 Data collection, analytics and measurement services, namely, online non-downloadable computer software for tracking consumer behavior and generating reports regarding consumer behavior for use in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identification of operational and workflow efficiencies; Data collection, analytics and measurement services, namely, computer systems analysis, for use in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identification of operational and workflow efficiencies; Data collection, analytics and measurement services for product development and innovation services in the nature of advising others in the areas of product development