The mark consists of a bold capital "T" with a side profile of a face within the "T" and positioned facing left. The lettering of TRUTH is capitalized and the "U" is a red color. The words Wellness and Beauty are centered under the word TRUTH and may be black or gold to match the gold "T" in the logo.
The color(s) gold "T" featuring a facial profile facing the left with darker contrast as part of the logo with white trim against white background. Black, and or gold, verbiage centered below logo. The "U" in TRUTH is a red color is/are claimed as a feature of the mark.