The mark consists of The mark consists of the words "Organics", followed with the word "by" right below, and the word "OM" below. Organics is a a direct statement to the nature of the products sold, which are mostly certified organic food products. The word "OM" refers to Atman (soul, self within) and Brahman (ultimate reality, entirety of the universe, truth, divine, supreme spirit, cosmic principles, knowledge).