The mark consists of a white and gold plate with two pieces of white cheese with a green mint on top accompanied by green cucumbers, green peppers, red cherry tomatoes, a piece brown and white bread, red radishes, and purple and green salad greens. Behind the plate is a field of green grass with a green bush in the foreground and green trees in the background. The sky is blue with white clouds. In the bottom right hand corner is a red triangle along with a red strip along the bottom of the image. Superimposed at the top of the drawing is a red oval outlined in black with the word "PIKNIK" in white letters outlined in black. Below the red oval is the word "PIKNIK" in red letters outlined in white and then black. Under the red "PIKNIK" are the words "white cheese" in black, which is above two words in Cyrillic characters in white and outlined in black, which in turn, is above two words in Cyrillic characters in white and outlined in black.
The color(s) red, blue, green, white, brown, black, purple, and gold is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "PIKNIK BRYNDZA" and "PIKNIK PANIR," respectively. "PIKNIK BRYNDZA" mean ¿picnic white cheese in brine¿ and "PIKNIK PANIR¿ means ¿picnic white cheese¿ in English.
"WHITE CHEESE" AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "BRYNDZA" AND "PANIR" AND THE PICTORIAL REPRESENTATIONS OF THE CHEESE, CUCUMBERS, BREAD, RADISHES, LETTUCE, PEPPERS, TOMATOES, SALAD GREENS, AND MINT APART FROM THE MARK AS SHOWN