The mark consists of a pink, blue, white, gray, and black outlined cooler with black tires and gray and black wheels, with the words "ROSE" in white and black-outlined letters and "WINE" in black letters on the front, and the words "BEACH JUICE" in pink and black-outlined lettering on the inside of the open cooler top; said cooler containing white, gray, and black-outlined ice cubes and blue, gray, and black-outlined cans with the words "BEACH JUICE" in pink and black-outlined lettering; to the right of the cooler a white and black-outlined wine glass containing pink rose wine; in front of the cooler pink and black-outlined flip flops; and to the left of the cooler a pink and white striped and black-outlined beach ball, blue and black-outlined flip-flops, a blue and gray and black outlined can with the words "BEACH JUICE ROSE" in pink and black-outlined lettering, and a gray and black outlined handheld radio; all the aforementioned on a blue, green, orange, yellow, and pink striped, black outlined, towel, with the word "CALIFORNIA" in black lettering in front of the towel; said towel being on beige, orange, gray, and black-outlined sand; with a green and black-outlined ocean and a white-to-blue gradient sky in the background.
The color(s) blue, green, beige, white, pink, gray, black, yellow and orange is/are claimed as a feature of the mark.
"JUICE", "ROSÉ WINE", "CALIFORNIA" AND "JUICE ROSÉ"