The mark consists of The Alpine mark consists of three main elements. The olive green icon is interpreted as a stylized letter A that is designed visually to relate to high mountains. The primary, dark brown, geometric sans serif wordmark (ALPINE) contains a stylized arrowhead in the bowl of the P. The third element is the olive green word ARCHERY in a medium weight geometric sans serif to notate the brand's industry presence.
The color(s) olive green, dark brown is/are claimed as a feature of the mark.