35 advertising, promotion, and marketing services in the nature of a partner program for improving sales effectiveness; providing marketing tools and advice to facilitate the sale, implementation and use of cybersecurity products and services; administration of a partner program for enabling participants to obtain information, training, and best practices regarding software installation, use, integration and performance; administration of a partner program for enhancing the sale of products and services in the field of cybersecurity; administration of a discount and incentive reward program for enabling participants to obtain discounts on goods and services; channel partner program to promote the sale of products and services in the field of cybersecurity software; providing sales assessment services; sales and marketing support services related to the sale of cybersecurity products and services; providing a website featuring information to facilitate the sale, installation, integration and use of software providing a website featuring information on the features, functionality, integration and use of software for facilitating and promoting the sale of the software