The mark consists of the wording "FU KUEI HSIANG" in stylized font to the right of a design of two vertically-oriented Chinese characters resting on a pedestal inside a double-walled circle, the latter forming a highly stylized design of a third Chinese character. The letters "F", "K" and "H" each include one leg of the letter designed to resemble a curving stem ending in a leaf.
The non-Latin characters in the mark transliterate to "FU", "KUEI", and "HSIANG" and this means individually, "wealthy", "valued" and "fragrant" in English, but the combined wording "FU KUEI HSIANG" has no meaning in English.
The English translation of "FU", "KUEI", and "HSIANG" in the mark is is "wealthy", "valued", and "fragrant", respectively, but the combined wording "FU KUEI HSIANG" has no meaning in English.