The mark consists of the stylized word "CARPANO" in black and dark gold characters on a white rectangular banner design. The stylized word "DRY" is featured in white and black characters on a gold rectangular banner design with green borders and it appears below "CARPANO". Below the word "DRY" is the stylized wording "THE 1ST VERMOUTH in black on a white curved rectangular background design positioned above the stylized stacked wording "ANTICA RICETTA" in white. The stylized dark gold wording "G.B. CARPANO" is positioned below the wording "ANTICA RICETTA". The stylized gold wording "FONDATA IN TORINO - PRODOTTO D'ITALIA" is positioned below the wording "G.B. CARPANO" and is stacked above the stylized gold wording "FRATELLI BRANCA DISTILLERIE - MILANO". The aforementioned wording and designs, as illustrated in the mark, are positioned on top of a dark green banner design that features the stylized white wording "TORINO" and "ORIGINALE" featured within individual green ribbon designs. A gold shield design is featured at the top of the dark green banner design that is outlined in dark gold and features a dark gold tree design and two gold star designs. A dark gold coat of arms design and dark gold frieze design is featured above the red shield design. The stylized dark gold number "1786" is positioned below the red shield design and underlined in dark gold. A white floral pattern design that features white leaves and white grapes is featured on the dark green banner design. A green banner design is positioned below the dark green banner design that features a stamp design in dark red and red with the stylized stacked gold wording "G.B. CARPANO" positioned in the middle of the stamp design. A gold floral design that features light gold leaves and grapes is featured within the lower green banner design that is outlined in light gold. The stylized wording and designs, as illustrated in the mark, are positioned on top of a white rectangular background that is not a claimed feature of the mark.
CARPANO DRY THE FIRST VERMOUTH ANTICA RICETTA G.B.CARPANO TORINO ORIGINALE ONE THOUSAND SEVEN HUNDRED EIGHTY SIX FONDATA IN TORINO PRODOTTO D'ITALIA FRATELLI BRANCA DISTILLERIE MILANO EIGHTEEN PERCENT ALCOHOL VOLUME 375ML SEVENTEEN EIGHTY SIX CARPANO; CARPANO DRY THE FIRST VERMOUTH ANTICA RICETTA G.B.CARPANO TORINO ORIGINALE SEVENTEEN EIGHTY SIX FONDATA IN TORINO PRODOTTO D'ITALIA FRATELLI BRANCA DISTILLERIE MILANO ONE EIGHT PERCENT ALCOHOL VOLUME 375ML ONE THOUSAND SEVEN HUNDRED EIGHTY SIX CARPANO; CARPANO DRY THE FIRST VERMOUTH ANTICA RICETTA G.B.CARPANO TORINO ORIGINALE ONE SEVEN EIGHT SIX FONDATA IN TORINO PRODOTTO D'ITALIA FRATELLI BRANCA DISTILLERIE MILANO ONE EIGHT PERCENT ALCOHOL VOLUME 375ML ONE SEVEN EIGHT SIX CARPANO;
The color(s) green, gold, black, red, white, dark gold and dark red is/are claimed as a feature of the mark.
The English translation of "ANTICA RICETTA", "TORINO ORIGINALE", "FONDATA IN TORINO", "PRODOTTO D'ITALIA", "FRATELLI BRANCA DISTILLERIE", and "MILANO" in the mark is "ANCIENT RECIPE", "TURIN ORIGINAL", "FOUNDED IN TURIN", "PRODUCT OF ITALY", and "BROTHERS BRANCH DISTILLERIES" and "MILAN".
"DRY", "THE 1ST VERMOUTH", "ANTICA RICETTA", "TORINO", "G.B.", "FONDATA IN TORINO", "PRODOTTO D'ITALIA", "FRATELLI", "DISTILLERIE", "MILANO" AND "1786"