The mark consists of a cartoon with yellow face, black eyebrows, white, teal and black eyes, black mouth with red tongue and white teeth, blue shirt, white hand and red pants. The cartoon character is giving the "OK" sign with his hand. The cartoon is holding a white mug with the design of a circle with a black outline inside of which appears a partial view of a white coffee a cup filled with dark brown coffee on which appears the wording "CAFÉ AGUILA ROJA" in red. The remaining area of the cup and circle are covered by a red bird design. The color yellow appears in the background inside the circle on the mug.
The color(s) yellow, black, white, red, blue, teal and dark brown is/are claimed as a feature of the mark.
The English translation of "CAFÉ AGUILA ROJA" in the mark is "red eagle coffee".
"CAFÉ"