The mark consists of the stylized word BELLAR in white. The word BELLAR is surrounded by an elongated red oval shape. Gold highlights appear outside of the top and bottom portions of the red oval shape. A stylized depiction of a black and gold cup appears at the top middle of the red oval shape, bisecting the gold highlight. The word THÉ appears in black to the upper left portion of the mark. in black and outlined in gold. The word CAFE appears in black above the letter "T" in the word ASTA. An gold oval ribbon shape surrounds the words CAFE ASTA. A stylized depiction of coffee bean in red appears in the upper right portion of the ribbon shape.
The color(s) gold, white, black, and red is/are claimed as a feature of the mark.