The mark consists of The mark consist of capitalized words "Von Brinkley" in a stylized font above the stylized word "EST", stylized font numbers "1978," and the stylized words "LONG BEACH," are in the center of a design that depicts a bearded man wearing a beanie.
VON BRINKLEY, ESTABLISHED ONE NINE SEVEN EIGHT, LONG BEACH, VON BRINKLEY, ESTABLISHED NINETEEN SEVENTY EIGHT, LONG BEACH, VON BRINKLEY, ESTABLISHED ONE THOUSAND NINE HUNDRED SEVENTY ONE, LONG BEACH