The mark consists of an image of a bear in a sitting position, wearing a cap, a necklace, and a shirt with the wording "one of One" in cursive lettering. The right ear of the bear is missing, have scars on his face, his right eye covered by a bandage, and is holding a money bag with a dollar sign with his right hand, respectively. Underneath the image is the wording IOFI DIFFERENT BREED in capital lettering.