The mark consists of a green dinosaur standing on one leg, smiling, with both hands in the air. The dinosaur has black outlining, light green spots, purple paws, white fangs, black nostrils, and black and white eyes. Underneath the dinosaur is bubble letters that spell "BENJIS". The letter "B" is capitalized in red with a black shadow, black outline, and blue and turquoise spots. The letter "E" is capitalized in light purple with black and violet shadowing, a black outline, and green and blue polka dots. The letter "N" is capitalized in violet with a black shadow, black outlining, and blue and turquoise polka dots. The letter "J" is capitalized in pink and yellow with black outlining, and brown and blue polka dots. The letter "I" is lowercase in light purple with black outlining, black shadow, and turquoise spots. The dot above the letter "I" is red with black outlining and a black shadow. The letter "S" is turquoise with a black outline, and black shadow, and brown and orange spots. There is red, yellow, purple, green, and orange money with black outlining floating around the dinosaur.
The color(s) red, yellow, purple, orange, green, black, white, blue, brown, turquoise, pink, and violet is/are claimed as a feature of the mark.