35 Auction management services provided to others over an on-line web site accessed through a global computer network; Mediation and conclusion of commercial transactions for others; On-line consignment services whereby goods are received on consignment in on-line retail stores featuring alcoholic beverages, namely, Vintage, Designer and Collectable Spirits; On-line retail consignment stores featuring alcoholic beverages, namely, Vintage, Designer and Collectable Spirits; On-line trading services in which seller posts products to be auctioned and bidding is done via the Internet; On-line trading services in which users post requests for products and negotiate transactions via the Internet; Operating on-line marketplaces for sellers and buyers of goods and/or services; Providing a web site featuring a searchable price guide database of values measuring the monetary worth of rare collectible objects; Providing a web site featuring product ratings of the consumer goods of others in the field of alcoholic beverages, namely, Vintage, Designer and Collectable Spirits