The mark consists of the words "EL VIEJO LUIS" in black letters on a yellow banner at the top of a horizontal yellow frame oval design and the words "FARM FRESH" in black letters on a smaller yellow banner at the bottom of the oval design. There is an image of a light tan man from his shoulders upward wearing a gray and white hat with a black band and black frame eye glasses and a white shirt in the middle of the oval with a blue sky and green mountains in the background and a variety of green, orange, yellow, red, purple, and white vegetables on the left and right side of the bottom yellow banner.
The name(s), portrait(s), and/or signature(s) shown in the mark identifies JOSE LUIS HERNANDEZ, whose consent(s) to register is made of record.
The color(s) YELLOW, BLACK, BLUE, GRAY, TAN, GREEN, ORANGE, RED, PURPLE, AND WHITE is/are claimed as a feature of the mark.
The English translation of "EL VIEJO LUIS" in the mark is "OLD MAN LUIS".
"FARM FRESH"