The mark consists of image spells HipEatz. The capital 'H' has the middle horizontal line replaced with a blue mark made up of blue concentric circles of various blue shades. The 'i' replaces the dot with a yellow/gold star. The 'a' is filled in with the peace symbol colorized with red, green and yellow. At the end of the symbol after the 't' and above and partially covering the 'z' is a butterfly wing colored in shades of purple with wing-like designs inside the wing.
HIP EATS
The color(s) black, blue, yellow, purple, red, orange, green, white is/are claimed as a feature of the mark.