The mark consists of an oval shape with an ombre effect from orange to red to represent the sky. A white glowing sun and three black birds appear in the top, left portion of the oval and one black bird in the right, top portion of the oval. A desert landscape appears in the bottom portion of the oval, with the sand appearing in a yellow, peach-like shade. At different portions of the oval, various desert-like structures appear in varying shades of orange and yellow. There is a white animal skull appearing on the left in the sand. In the forefront is the graphic depiction of a smiling man with black hair, black, white and, brown eyes, and a large black mustache with blue highlights and a tan shirt. He is wearing a large sombrero with a tan and light brown rim consisting of diamond and triangle shapes appearing in red, yellow, and orange with a black outline. The man is holding a peach maraca in one hand containing diamond shapes and stylized lines in varying colors of red, orange, yellow, and black. The man has a cloth on his left shoulder appearing in red with yellow stripes and a black outline. Below the stylized image of the man, across the lower portion of the oval design is a small banner in tan with a black outline and the stylized word "DON" appearing in black. Just below is a second, larger banner in tan with a black outline and the stylized word "TURINOS" appearing in black. Underneath and center-justified is the wording "¡QUE RICOS!" in red, uppercase, stylized lettering.
The color(s) tan, peach, light brown, orange, yellow, red, black, blue and white is/are claimed as a feature of the mark.
The English translation of "QUE RICOS" in the mark is "HOW DELICIOUS".
Trademark: 90545050
