The mark consists of a circular logo outlined with a thin line of black on the outer edge, then a thin line of beige, followed by a thicker black banner, which contains the literal elements of "Treasure Valley Coffee, Inc". in all capital, white letters. Inside of the thicker black banner is a beige circle. At the center of the beige circle is a burgundy coffee cup and saucer, which two white lines of steam rising from the top of the coffee cup and winding upwards to the outside of the first black line at the edge of the mark. At the center of the burgundy coffee cup, the literal element of "T V C" is depicted in all capital, black letters.
The color(s) white, beige, black, and burgundy is/are claimed as a feature of the mark.