The color(s) dark gray, white, and gold is/are claimed as a feature of the mark.
The mark consists of the letters "CIEN RIFLES" written in dark gray across the image, between the words, there are two gold rifles crossing each other. Arching over the rifles is "TEQUILA" written in gold lettering, the numbers 1 0 0 are placed in gold between the gaps of the crossed rifles.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
TEQUILA CIEN RIFLES ONE HUNDRED; TEQUILA CIEN RIFLES ONE ZERO; TEQUILA CIEN RIFLES ONE ZERO ZERO
The English translation of Tequila Cien Rifles in the mark is One Hundred Rifles Tequila.