35 Association services, namely, promoting the interests of the tool and equipment manufacturing segment and the technical information providers and training organizations segment of the automotive service industry; Association services, namely, providing marketing guidance in the nature of marketing consulting to association member providers of tools, equipment, and service information in the automotive service industry; Promoting the interests of association member providers of tools, equipment, and service information in the automotive service industry by means of public advocacy; Promoting, marketing, arranging, organizing, and conducting commercial events and exhibitions, advertising events, business networking and promotional member events in the automotive tool and equipment manufacturing and technical information industry; organizing, arranging, and conducting trade shows and exhibitions featuring automotive tool and equipment manufacturers and technical information providers and training organizations; organizing, arranging, and conducting trade shows and trade fairs featuring automotive tool and equipment manufacturers and technical information providers and training organizations; Conducting market research to assist association members in bringing new and improved automotive service and repair tool and equipment to the marketplace