The mark consists of A-line flow below our typeface demonstrates online search engine results, the flexible/bendable approach to digital marketing, and, leading to the "i" that demonstrates showing up on page 1 in the search engine results and I (the consumer, business owner, business marketer) will do this! The lower case and bold typeface 'stick' demonstrates our customer's ability to sustain healthy competition in each of the markets they tirelessly serve. The upper case and thin font typeface "GREEN" demonstrates the narrow-mindedness and non-so innovation tactics our Founding partners experienced while, as they say, "working for the man" a corporation or otherwise large companies lacking in independent spirit and most importantly, humanity.