The mark consists of the English letters "ELITEUN" , in stylized form with a gleaming dot on the letter "i" , are above the corresponding transliteration characters in Chinese below.
The non-Latin characters in the mark transliterate to "Ying", "Heng", "Li" and this means "elite", "forever", "profit" in English.
The wording ELITEUN has no meaning in a foreign language.