9 downloadable computer software for use in drafting, distributing, targeting, and publication of text, audio, visual and multimedia data and content on social networking platforms via computers, mobile phones, tablets, wired and wireless communication devices, and optical and electronic communications networks; downloadable computer software for creating social media marketing and advertising materials, posting marketing and advertising materials to social media platforms, social media management, social media publishing, monitoring social media user engagement, and managing digital marketing campaigns; downloadable computer software for enabling transmission, accessing, uploading, posting, showing, displaying, tagging, blogging, sharing, and providing text messaging, instant messaging, online blog journals, text, web links, and images over the Internet or other communications networks; downloadable computer software for data analytics, namely, compiling and analyzing business and sales data for market research purposes, compiling and analyzing online traffic data for market research purposes; downloadable computer software for database management