The mark consists of a yellow circle with the stylized & capitalized wording "Simplicity" at the top of the circle with the stylized & capitalized wording "Beverage Company" at the bottom of the circle. The second "i" in SIMPLICITY contains a green leaf above it. Between the wording "SIMPLICITY" and "BEVERAGE COMPANY" appears a yellow circle surrounding another yellow circle that contains eight (8) yellow petals all of which are connected in the center. Within the first circle and appearing between the terms SIMPLICITY and BEVERAGE COMPANY and on opposite sides are two curved yellow lines. The entire mark is on a white background 05.05.25 - Daffodils 05.05.25 - Iris 05.05.25 - Other flowers 26.01.18 - Circles, three or more concentric 26.01.18 - Concentric circles, three or more 26.01.18 - Three or more concentric circles 26.17.09 - Bands, curved 26.17.09 - Bars, curved 26.17.09 - Curved line(s), band(s) or bar(s) 26.17.09 - Lines, curved.
The color(s) white, yellow and green is/are claimed as a feature of the mark.
"BEVERAGE COMPANY"