9 Downloadable software and mobile applications for marketing the goods and services of others; downloadable software and mobile applications for customer relationship management; downloadable software and mobile applications for market research, customer behavior research, and customer acquisition; downloadable software and mobile applications for business and marketing data analytics; downloadable software for customer acquisition and lead generation; downloadable software and mobile applications for marketing, digital marketing, customer relationship management, customer analytics, business data analytics, automated marketing tools, ordering, referrals, and payments; downloadable software and mobile applications for planning, managing, and executing marketing, promotional, and customer acquisition campaigns; downloadable software and mobile applications for enhancing customer engagement via gamification, offers, rewards programs, referrals, and surveys; downloadable software and mobile applications for capturing and analyzing business and customer behavioral data from multiple touchpoints