The color(s) black, red, white, yellow, brown, purple, and green is/are claimed as a feature of the mark.
"SINCE 1994" AND THE DESIGN OF THE CANDY, CINNAMON, CHILE PEPPERS, AND BAY LEAVES
The mark consists of black and red concentric ovals, inside which is the stylized design of a man in a white hat and clothing and red bandana, outlined in black, underneath which is the stylized wording "EL JAROCHO" in yellow outlined in red and black, underneath which is a red advertising ribbon outlined in black with the wording "SINCE 1994" in yellow. Behind the wording are the designs of cinnamon in brown, chile peppers in purple, brown star-shaped candy, green bay leaves, and brown nuts. The white background is not claimed as a feature of the mark.
EL JAROCHO SINCE NINETEEN NINETY FOUR; EL JAROCHO SINCE ONE THOUSAND NINE HUNDRED NINETY FOUR; EL JAROCHO SINCE ONE NINE NINE FOUR
The English translation of "EL JAROCHO" in the mark is "A person from the city of Veracruz, Mexico" or alternatively "A minstrel or performer who practices a style of music originating in Veracruz, Mexico".
Trademark: 90459280
