The mark consists of a combination of the words WHO and RUB in a stacked, lock up formation. WHO is always on top of rub and the two words always line up vertically left and right and form a square when together. The sides of each letter also line up vertically left and right. For example, the W always lines up with the R evenly left and right and they are always the same height. At the center is a distinct "cross" formation that always results from the symmetry of this stacked formation. The W is a customized letter that always has it's left and right "arms" pushed straight up and down vertically.