The color(s) black, brown, tan, yellow, red, grey, white, and light brown is/are claimed as a feature of the mark.
The mark consists of a light brown sweet potato having a brown mustache, black and white eyes, and a red mouth, who is wearing a white chef hat and partially enclosed within a yellow circle having a thick brown boundary. The light brown sweet potato is holding a grey plate with light brown pancakes with yellow syrup located on top of the pancakes. The pancakes are located both inside and outside the yellow circle. Below the light brown sweet potato are the words Rosella in brown and beneath the word Rosella are the words Baked Goods in black.