The mark consists of a circle with the words VAN HOLTEN'S in capital, stylized lettering. VAN HOLTEN'S is written on the top two thirds of the circle, arched downward with two dots on either side, at the beginning and end of the phrase. The circle is interrupted and the bottom third has the word PICKLES in capital, stylize lettering, arched upwards, with two dots on either side of the word. There is a depiction of a pickle in the middle of the circle with splashes around it. Above and below the circle are small dots arched downward and upward.