The mark consists of a label, with a frame in the center in gold, with a double gold outer frame; the words "JOSE CUERVO", "ANNIVERSARY" and the numerals "222", "1795" and "2017" are in red in the upper portion of the frame; with a red ribbon above and partially surrounding the word "ANNIVERSARY", and horizontal lines in red, to the left and the right of "2017"; the frame is surrounded outside by birds and crests; the bird at the upper right is in blue with white wings, gold tail feathers, and a red beak; the bird at the left bottom is in blue with white wings and red beak, and at the lower right bottom is in pink, with white wings and a red beak; the shields are at the lower right with a gold frame, a red center heart, and a blue top extension; at the lower left with a blue frame, a red center heart and a red and gold top extension, at the left side is a shield with a blue frame, a pink center, and a red hand in the center and a dark green extension at the top; the shield on the top left is a red heart with a white and black frame with white wings at the top with blue, red and gold extensions at the top; the shield at the bottom center has a blue frame, a red heart in the center, with red and gold extensions at the top, and the lower half is cut off. There are small gold dots randomly placed on the mark.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
JOSE CUERVO ANNIVERSARY ONE THOUSAND NINETY FIVE TWO HUNDRED TWO TWO THOUSAND SEVENTEEN; JOSE CUERVO ANNIVERSARY SEVENTEEN NINETY FIVE TWO TWO TWO TWENTY SEVENTEEN; JOSE CUERVO ANNIVERSARY ONE SEVEN NINE FIVE TWO TWO TWO TWO ZERO ONE SEVEN
The color(s) gold, red, blue, white, dark green, black, and pink is/are claimed as a feature of the mark.
"1795", "2017" AND "ANNIVERSARY 222"